In 2007, Justin Cohen and I co-founded Sofresh, a digital agency in Saigon. We grew it, won Vietnam Digital Agency of the Year four years running, and in 2014 sold a majority stake to WPP. Sofresh became Mirum Vietnam. When we took over JWT as well, we were more than 150 people. Then we merged Mirum and JWT into Wunderman Thompson Vietnam, where I was CEO. By the end of 2021 I had sold and exited completely.

Now I want to share what I learned. Everything that worked in those rooms is in this system: the questions, the frameworks, the workshops. It's free, for anyone who can use it for their own business or their own journey.

take it. use it. build something.