Peptide Lab
01 · Code
Computer science, data mining
I studied computer science in Vancouver and majored in data mining. Then I worked as a .NET developer in Kyoto, Japan.
Meet Ly
Four lobes. One brain. Always thinking.
Currently firing
About LyVancouverKyotoHo Chi Minh City
I'm Ly. I studied computer science in Vancouver, wrote .NET code in Kyoto, then spent 20 years building businesses and brands in Vietnam. Today I build AI agents, run a gym, stay fit, and share everything I've learnt to help others.
Computer science, data mining.NET developer, KyotoFormer CEO, Wunderman Thompson VietnamCannes Lions · WebbyPrimal gym, Thao Dien
Inside Ly's Brain
Six regions. One very busy head.
02 · Brands
20 years of building brands
From agency life all the way to CEO of Wunderman Thompson Vietnam. Cannes Lions, a Webby and 141 brands along the way.
03 · AI
AI agents and automation
I build AI agents and automation systems, and help businesses plug AI into the way they already work.
04 · Business
Owner, investor, builder
I own Primal, a gym in Thao Dien. I've invested in companies and exited. Now I build with small businesses.
05 · Health
Health and longevity
I train, live active and I'm experimenting with peptides for longevity. I share what I learn in Peptide Lab.
06 · Heart
Dad first
Father of two beautiful kids, husband to one dope wife. Most of my time goes to them.
Tap into my brain.
I consult with and build alongside small businesses, founders and people building their brand. If you have a problem worth solving, let's talk.
Book a call with LyHow This Brain Works
01
Learn in public
I test things on myself and share what I find, the good and the bad.
02
Turn it into a system
Everything I learn becomes a tool, a workbook or a template you can use.
03
Give it away
Most of it is free. Take it, use it, and tell me what happens.
Explore The Lobes
Each lobe is one thing I'm working on. Two are open. Two are still growing.
Lobe 01Live
I put two peptides in my body. I knew nothing. So I opened a lab, in public.
Plain-language episodes on what peptides are, what the research says, and what it doesn't. Education only. No selling. No dosing.
Lobe 02Live
20 years of building brands, packed into one free system.
Eight steps, about 60 minutes. You leave knowing why you exist, who you're for, how you sound and why you're different.
Lobe 03Coming soon
How I run my businesses with a team of AI agents.
The agents, the prompts, the mistakes and the systems behind them. This lobe is still growing.
ComingSoon
Lobe 04Coming soon
Two decades of award-winning campaigns, broken down into plays you can run this week.
Cannes Lions, Webby and Smarties work, taken apart step by step. This lobe is still growing.
ComingSoon
On Ly's Mind
What I'm working on right now.
Peptide Lab
Brand BuilderThe free Brand Builder workbook
ViewChief AI Officer
My AI agent team
Coming soon
Peptide LabWords to know
View
Brand Builder